Foundational Meaning
Building or refining the building blocks of your intended meaning
Mission/Positioning Development
Stakeholder vision interviews
Competitive landscape assessment
Alignment workshop
Strategic brief – defining how programs/experiences should serve the mission/positioning
Meaning In Action
Understanding what your current program/experience is meaning
Audience/Constituent Feedback
Design, fielding and analysis of qualitative or quantitative research and observation
Content Analysis
Identification of which components of current program/experience drive the meaning
Creating New Meaning
Making a plan for more meaningful programs and experiences
Ideation
Insight-based creative stimulation
Co-creation workshop facilitation
Curation
Concept editing – clarifying what matters, what resonates, and what to let go
Creative brief – defining objectives, parameters, success measures
Stakeholder “conversation design” throughout (talking points, support materials, cadence)
to share learnings and decisions, and drive internal buy-in